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100% cotton
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STREET-READY

CLASSIC FIT

LEVEL UP YOUR LOOK

STYLED FOR IMPACT

STREET-READY

CLASSIC FIT

LEVEL UP YOUR LOOK

STYLED FOR IMPACT

Designed for the Everyday Hustle

From the moment you throw it on, our Oversize Sweatshirt brings that perfect mix of structure and ease. Whether you’re headed out or keeping it low-key, it moves with you, like a second layer of confidence.

This is fashion that fits real life. No fuss, no drama, just sharp silhouettes, muted tones, and materials that age like fine denim.

And yes, we only use 100% sustainable cotton. Because real streetwear respects more than just the streets. It respects the planet.

Our Roots

Rouge was built from a need:

To craft high-quality streetwear that felt good on the skin and on the conscience.

Born in the city. Built for everyday expression.

Inspired by the rhythm of real life, spontaneous catch-ups, creative side-hustles, late-night hangs, and early morning grind sessions.

What We Stand For

100% organic cotton. Ethically made.

Designed to turn heads, not trends.

Elevated basics. Minimal branding. Loud confidence.


Oversized fits, relaxed cuts, premium fabrics that breathe with you.

Because when your fit is right, you don’t need to say much.

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