Style is cool. Substance is cooler.
Last month, the THREADS team hit the streets—not to shoot content, but to clean them. In partnership with the FSC (Forest Stewardship Council), we joined forces for an urban clean-up that reminded us where our roots really lie.
With brooms in hand and sweatshirts on, we cleared waste, planted trees, and connected with our community. It was raw, real, and a reminder that streetwear isn’t just inspired by the city—it owes something to it.
Why we teamed up with FSC:
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To support reforestation efforts and promote responsible land management.
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To take direct action and walk our talk as a sustainable streetwear brand.
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To build community, because real change only happens when people show up.
We're proud to be a brand that doesn’t just live on the streets but gives back to them, too. Stay tuned for more drops, clean-ups, and ways to get involved.